News 05/13/2024

Happy New Look

We have some wonderful news: At the start of May, we are launching the new FÜNF HÖFE advertising line!

Change is the key to growth – and after seven successful years with our previous, striking design, it was simply time for something new. Time for our new look.

A new advertising line & design language

So, months ago our creative team started to develop a new advertising line and design language. It had to be a fresh yet timeless look that would suit FÜNF HÖFE and clearly stand out.

And we found it: Our new design captivates in its key visuals with high-quality illustrations created especially for FÜNF HÖFE by Danish artist Mads Berg. The first motif, which we are proud to present to you here, shows a scene under the Hanging Gardens that combines relaxed shopping, business and an airy spring atmosphere.

The artist Mads Berg

We are particularly pleased to have Mads Berg as the artist for our customised motifs. Mads Berg’s illustrations are characterised by a style that translates classic poster art into a modern and timeless look. His pared-down environments offer an elegant simplicity that conveys a concise narrative message.

Based in Copenhagen, Mads Berg has worked as an illustrator and designer since 2001 and has collaborated with numerous multinational clients such as Coca Cola, Orangina, San Diego Zoo, Lego, Monocle and Wired. Mads’ poster art is represented in the Danish National Design Archive at the Design Museum.

We hope you like our new look and wish you a lively start to a wonderful May!